This Cookie Policy explains how Narwhal Group Limited ("NMG", "we", "us", "our") uses cookies and similar tracking technologies when you visit our websites, including Narwhal.ai and SpotDif (the "Site"). It also explains your rights to control our use of cookies in accordance with the UK GDPR, EU GDPR, and PECR (Privacy and Electronic Communications Regulations).
1. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. Cookies are widely used to:
- enable essential website functionality
- improve performance
- analyse how visitors use the website
- personalise content
- measure the effectiveness of advertising
Cookies may be set by us ("first-party cookies") or by third parties providing services to us ("third-party cookies").
2. Legal Basis for Using Cookies
Under GDPR and PECR, we may only store strictly necessary cookies on your device without consent.
For all other cookies — including analytics, advertising, and social media cookies — we rely on your explicit consent, which we request via our Cookie Consent Banner when you first visit the Site. You may withdraw your consent at any time.
3. How You Control Cookies
You have several options:
a. Cookie Banner / Preference Centre
You can manage your cookie preferences at any time using our on-site Cookie Banner or Cookie Settings tool.
b. Browser Controls
Most browsers allow you to refuse or delete cookies. Instructions are typically found in the browser's help menu.
c. Third-Party Opt-Out Tools
- Google Analytics Opt-Out: https://tools.google.com/dlpage/gaoptout
- Facebook/Meta: https://www.facebook.com/policies/cookies/
- LinkedIn: https://www.linkedin.com/legal/cookie-policy
- TikTok: https://www.tiktok.com/legal/privacy-policy
Rejecting cookies may affect some functionality of the Site.
4. Types of Cookies We Use
A. Strictly Necessary Cookies (No Consent Required)
These cookies are essential for the Site to function and cannot be switched off. They include:
- security and session management
- form submission functionality
- load balancing and traffic distribution
B. Performance & Analytics Cookies (Consent Required)
These cookies help us understand how visitors use our Site so we can improve it. For example:
Google Analytics (_ga, _gid, _gali, gat) — These collect anonymous usage data including pages visited, time on site, and referral sources.
C. Advertising & Targeting Cookies (Consent Required)
These cookies track your browsing behaviour across our Site and others to show more relevant ads. We use the following third-party technologies:
- Google Ads Retargeting / Conversion Tracking
- DoubleClick / Floodlight
- Taboola Conversion Tracking
- Facebook Pixel
- Twitter Pixel
- LinkedIn Insight Tag
- Pinterest Tag
- TikTok Pixel
- Reddit Pixel
These cookies do not store personal information such as your name or email. They measure actions (e.g., form submissions) and help us improve our advertising effectiveness.
5. Cookies Table
Below is a summary of the cookies used on our Site:
| Cookie | Purpose | Category |
|---|---|---|
| _ga, _gid, _gali, _gat (Google Analytics) | Website performance measurement and reporting | Analytics |
| Google AdWords Retargeting | Shows ads to users who previously visited the Site | Advertising |
| DoubleClick Retargeting & Conversion Tracking | Tracks conversions and improves ad targeting | Advertising |
| Taboola Conversion Tracking | Measures conversions from Taboola placements | Advertising |
| AdWords Conversion Tracking | Measures form submissions and other actions | Advertising |
| Bing UET Tag | Tracks conversions and site activity | Advertising |
| Facebook Pixel | Ad optimisation and audience building | Advertising |
| Twitter Pixel | Conversion tracking and campaign optimisation | Advertising |
| LinkedIn Insight Tag | Ad measurement and audience building | Advertising |
| Pinterest Tag | Conversion tracking and audience targeting | Advertising |
| TikTok Pixel | Conversion tracking and optimisation | Advertising |
| Reddit Pixel | Conversion tracking and campaign optimisation | Advertising |
| Microsoft Clarity | Session replay and heatmap analytics to understand user behaviour | Analytics |
6. How Long Cookies Last
Cookies are either:
- Session cookies — deleted automatically when you close your browser
- Persistent cookies — remain until they expire or you delete them
Retention periods vary by cookie type and provider.
7. Third-Party Cookies
Third-party service providers may set cookies on our Site for:
- analytics
- advertising
- lead validation
- marketing optimisation
All third-party providers are listed in our Privacy Policy.
We ensure appropriate contracts, data protection safeguards, and (where required) UK GDPR-compliant transfer mechanisms.
8. Changes to This Cookie Policy
We may update this Policy occasionally to reflect legal, technical, or website changes. Any changes will be posted here with an updated "Last updated" date.
9. Contact Us
If you have questions about our use of cookies or wish to exercise your data protection rights, please contact:
Narwhal Group Limited
Spaces - Bristol, Programme, The Pithay, Bristol, BS1 2NB
Email: contact@gdprlocal.com or hello@nmg.group